Governance Domain 2 · Commercial Intent
Not all search demand has the same value.
Some searches are informational. Some are exploratory. Some are high-intent moments where the customer is ready to compare, enquire, quote, apply, buy, switch, or choose. Search Intelligence governs the commercially material demand that should influence business decisions.
What Search Intelligence governs
High-intent demand, quote demand, application demand, switching intent, comparison demand, product-fit demand, local or service intent, demand leakage, competitor capture, and demand quality.
Where is valuable demand being captured, leaked, delayed, or won by someone else?
See where your demand is leaking.
Take the Decision Confidence Diagnostic to find out.